The Mushy Media project was a true end-to-end brand experience including building visual identity, user-friendly website, and a vibrant marketing strategy. The goal for this brand was to embody the studio’s core values of creativity, collaboration, and a touch of whimsy. 

To create the brand’s visual identity, I chose a vibrant colour palette and playful typography to exude a sense of energy and approachability, resonating with clients seeking a unique and engaging visual presence. The new logo, with its playful yet professional design, reflects the studio’s approach to design, blending technical expertise with a fun flair. For the website, I chose a user-friendly design that features a digital portfolio and a gateway to the studio’s services. 

The brand is now equipped with a comprehensive set of design assets, including brand guidelines, templates, and social media graphics. These assets ensure brand consistency and facilitate seamless communication across various platforms. Upon visiting their website, their potential clients can navigate through a thoughtfully designed interface, showcasing Mushy Media’s impressive portfolio and providing clear information about their services and the team.